ARAMIC is a premium fragrance brand inspired by iconic designer scents. The company partnered with Hexa Digital Solutions to scale its online revenue through a performance‑driven digital marketing strategy.
Despite having high‑quality products, the brand required stronger digital visibility and a structured marketing approach to compete within the fragrance market.
GET STARTEDOur approach has always centred on collaboration, creative testing, and data-driven refinement. Working closely with ARAMIC’s founders, our paid social team focused on Meta Ads, continuously optimising creative strategies to drive scale without sacrificing profitability.
We found early success through relatable, community-driven video content, particularly formats that sparked engagement, such as ‘rage-bait’ haircut reactions and interview-style street videos. We also leveraged the co-founder’s authentic product recommendations and lifestyle-driven ‘get ready with me’ videos to create a genuine connection with audiences.
Testing offers and messaging supported our creative framework, ultimately identifying the hero promotion (3 for $60) as the key revenue driver. As the brand grew, we implemented Advantage+ campaigns across the funnel to sustain efficiency, refining creative variations for major commercial peaks like Black Friday and Christmas.
We expanded into Google Ads, introducing Search, Shopping, and Performance Max campaigns. By optimising the Merchant Centre feed and continuously refining audience targeting, we scaled Google spend to $25K per month in under six months while maintaining a strong return on investment.
Contact with our Experts
Our team implemented a full‑funnel performance marketing approach including:
Meta advertising campaigns Creative content testing Google Ads integration E‑commerce conversion optimizationOver six months, the strategy generated more than $3.5M in additional revenue while maintaining strong return on advertising spend.
ARAMIC successfully scaled into a multi‑million‑dollar online fragrance brand with a refined digital presence and optimized customer journey.
We Showcase how our skilled hands and creative minds turn a concept into a fully-functional product.Here, you will discover satisfied clients with amazing stories!
Hexa Digital Solutions is an Irish mobile app development and digital marketing agency that has a proven track record of customer satisfaction, and are dedicated to helping you expand your online business.
© Copyright Hexa Digital Solutions. All Rights Reserved
